There was an old story that my teacher once told me. It was about a salesperson who's fed up in losing an important sale.
He talked with the boss about why it didn't work out. “I guess,” he said, “It just proves you can lead a horse to water, but you can’t make him drink.”
“Maybe,” said the boss, “But let me give you some advice: your job is not to make him drink. It’s to make him thirsty.”
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I very much like the story, but I’d also say that the market of existing, the number of thirsty people is already quite enormous. Instead of leading horses around, and instead of causing thirst, it’s your job to find the thirsty and offer them water.
When you get this part right, everything becomes much easier.
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*this is my first entry for this blog and I will update this blog once or twice in a week. tehee. So, I'm hoping to get a feedback since I am new in this type of thing. Much love.
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